Discovery
Every occasion starts with a conversation. We spend real time understanding who a couple is, the story they want told, and the cultures they're bringing together.
Wedding & Event Design
An Atelier for the World’s Weddings
curating memories of a lifetime
The Hue Story was founded on a conviction that has never wavered: an occasion of real significance deserves genuine authorship.
Every project is led personally, from the first conversation to the final toast, by a team built over a decade of relationships with artisans, chefs, and makers around the world.
A decade of experience gives us range: precision paired with genuine cultural depth, an eye equally at home with Jaipur Palace, a Balinese cliffside, or a California vineyard. It is this range that gives each occasion its particular elan.
Featured in Vogue and Architectural Digest
artfully authored
Features
Entrusted by prominent and discerning families around the world, for occasions where refined taste and discretion are simply assumed.
A decade of destination weddings: taste, artisanship, and cultural fluency across the globe
About
A World, Gathered Into One Story
The Hue Story designs multi-day destination weddings and private events for clients across the globe. A decade spent crafting weddings for families across the United States, India, Australia, Italy, Kenya, Sri Lanka, South Africa, the Emirates, Bali, and beyond has left us with an inheritance of taste, artisanship, and cultural fluency, one that now travels with us wherever we work.
Our Services
What We Do
Every celebration is built on finesse and restraint: opulent, understated, and made to last.
Weddings
Full creative direction from concept to execution: design, production, and coordination for ceremonies of any scale, including multi-day celebrations and unions that layer two cultures, faiths, or family traditions into one shared story.
ExplorePrivate Events
Milestone occasions, designed and directed with the same rigour and imagination as a wedding.
ExploreGalas & Curated Events
Evenings built around a cause, a launch, or the pleasure of an impeccable guest list, composed down to the smallest, most memorable detail.
ExploreProcess
Design
From there, we build the world around that story: the destination, the concept, the palette, the pacing of the celebration itself.
Direction
Every decision, design and production alike, is carried through personally, backed by a decade of relationships with artisans, chefs, and makers around the world. Nothing is diluted between idea and execution.
Celebration
The occasion itself, and often, the start of something longer, a relationship many families choose to begin again.
a little magic, everywhere.
Roshni Kurup
founder and creative director
Roshni Kurup is a cultural strategist, creative director, and entrepreneur whose work explores the relationship between culture, place, aesthetics, and human experience.
She has a deep interest in place and identity. She is particularly drawn to the intersections of art, architecture, design, craft, history, and everyday life.
Roshni's practice is, at its core, about creating spaces, experiences, and ideas that make culture tangible, meaningful, and alive. Read more
Chronicles of love,laughter and good times
What we believe
Philosophy
Where two stories become one.
We believe every celebration should be built from moments that feel like magic: everyone spellbound and moved, carrying it with them long after the last guest has gone home.
Two traditions, one language
Every wedding begins with two people, the cultures, stories, and experiences they carry with them, and almost always, two traditions finding their way into one shared language. We build outward from there, texture upon texture, tradition upon tradition, sourcing flowers from Holland to Africa, chefs from Italy and France, and craftsmanship from India, until a celebration feels genuinely abundant.
The art of restraint
Whether an occasion leans quiet or exuberant, the secret is the same: restraint, the discernment to know which detail earns its place, keeping richness from tipping into excess.
Friends of the house
The truest measure of our work is what follows it: families who return for a second wedding, then a third, no longer clients but friends of the house.
Letters
written with love
01/09
I found The Hue Story on WedMeGood and reached out to Roshni for my brother-in-law's wedding. Initially I was a bit apprehensive, as I couldn't find a lot of pictures from their work on any public forum. But once I saw the real deal, it all made sense — they design exclusively for each client based on what exactly they want.
The decor was subtle and classy for a Catholic wedding. Roshni pretty much became a part of the family, and I hope we will continue to be friends for life. Three cheers to The Hue Story for making the wedding dreamy — there was not a single guest who didn't speak about the decor.
All we had to do was just trust in them, and they surprised us with something beyond our imagination. Lots of love to Rosh and…
Excellence
Excellence is a discipline we return to on every project, without exception. Nothing leaves our hands until it is exact.
Looking Ahead
Weddings and private events are where The Hue Story began. We are now developing cultural projects of a considerably greater scale and ambition.
More will be shared in due course.
